Kate Winslet Libel Lawsuit

Did She Lie About Her Personal Regime for Publicity? No! Back in 2009, actress Kate Winslet won the case for the lawsuit she filed the previous year against London’s “Daily Mail” newspaper. Ms. Winslet was represented by Schillings London law firm.  

“In order to protect her reputation and defend her own integrity surrounding body/weight issues Miss Winslet took legal action by issuing libel proceedings against Associated Newspapers, the publishers of the Daily Mail” (Click Press).Winslet sued the Daily Mail newspaper for falsely accusing her of lying about her daily exercise regimen.

According to US Weekly magazine, “In May, the Oscar winner filed legal papers in response to a January article entitled “Should Kate Winslet win an Oscar for the world’s most irritating actress?” which she said “hurt and embarrassed” her” (US Weekly). “The piece — which also featured naked photos of the star — took aim at a quote Winslet had given to Elle magazine, in which she described her workouts: “I don’t go to the gym because I don’t have time, but I do Pilates workout DVDs for 20 minutes or more every day at home” (US Weekly).

Ms. Winslet reported to be embarrassed and distressed by the report, also allegedly suggesting that it harmed her professional and personal reputations. “The offending article, headlined “Should Kate Winslet win an Oscar for the world’s most irritating actress?” was printed in January” (BBC News). The article was also accompanied by various naked photos of Winslet from earlier movies.

This was an appalling occurrence, because Winslet had also won an Oscar the same year for “The Reader”. One of the main reason’s Winslet went along with the lawsuit is because she said the published article was “misleading to the public”.

Kate Winslet was not present for the hearing, however, the judge ruled in Winslet favor, awarding her about twenty-five thousand British pounds, which converts to about forty-thousand American dollars. The Daily Mail newspaper agreed to pay Ms. Winslet court costs, damages, and to publish an apology.  

News media could begin to face implications on other articles and statements published about celebrities as it pertains to media laws. This causes reporters to be mindful about their perception of a particular issue and what they write based on their interviewing and research.

I feel that the courts did the right thing in awarding Kate Winslet for the false accusation published in the article. The media needs to stay aware of celebrity’s personal opinions, feelings, and aspects of their daily lives, in the event they do not, they should be some type of consequences.

Kate Winslet wins libel case against Daily Mail

By pierjacobsen

Product Placement In Film

After learning about advertising as it pertains to product placement I have become more aware of viewing films from and advertising perspective. How often do you notice the various products strategically placed in films to boost profits for producers and products?











I decided to look at one of my new favorite movies Jumping the Broom. Jumping the Broom is a mere invitation to the marriage of Sabrina Watson and Jason Taylor who is without a doubt a perfect fairytalecouple. However, this doesn’t mean their families have the same persona. Sabrina’s family is the “Uptown” upper class family residing in Martha’s Vineyard. On the contrary, Jason’s family is the “Downtown” family from Brooklyn, New York. Sabrina is portrayed by the radiant Paula Patton and Jason by the strikingly handsome Laz Alonso.

The movie illuminates the courtship of Jason and Sabrina, and the events and preparation leading up to their wedding. However, if their families could just get along, this might turn out to be a perfect wedding.

Of course they do not get along at first, but once deep secrets are revealed both families are forced to face the truth and render their differences.

While paying very close attention to the movie, these are the products I saw placed in the film: Audi, Bank of America, Trader Joe’s, Louis Vuitton, Chevrolet, Lacoste, Moet, Polo, Mini Cooper, Jeep, and Range Rover.

I was asked, “What products, do I believe had the most success in being noticed and remembered by the audience”. I would have to say that Audi, Louis Vuitton, Moet, Polo Mini Cooper, and Range Rover were most successfully noticed. These products stood out most because they were placed and seen during very essential scenes of the film.

The producers chose all these products to mainly capture the attention of its most frequent consumers and to also boost its awareness to people who may not be familiar with these products. I also think these products were chosen because they represent a certain classy appeal to those wealthy and those aspiring to be wealthy. Even when seen in regular advertisements, the majority of these products represent sophistication.

So, the next time your watching  a movie, see if you can notice the strategic placement of products within it.

By pierjacobsen

Gifted Hands

When I sit and ponder on all the books I’ve read throughout my twenty years of living, I can’t help but think of the book Gifted Hands: The Ben Carson Story, which at an early age made a significant difference in my life.

Gifted Hands: The Ben Carson Story is novel written by the world-renowned Dr. Benjamin S. Carson Sr. For those readers who may not know, Dr. Carson is a full professor at the Johns Hopkins School of Medicine in neurosurgery, oncology, plastic surgery, and pediatrics. Dr. Carson is now the Benjamin S. Carson, Sr., M.D. and Dr. Evelyn Spiro, R.N. Professor of Pediatric Neurosurgery. Gifted Hands: The Ben Carson Story is an autobiography of Dr. Ben Carson. 

I was first introduced to this book when I was in the fourth grade. I attended H.O.P.E. Academy in Baltimore, Maryland, and at the time, I  was erollend in the extra credit Bridges Program, which was sponsored by and held at The St. Paul’s School for Boys & St. Paul’s School for Girls campus. My first required reading for the winter session was “Gifted Hands: The Ben Carson Story. Who would have thought that this book would hold such significance and motivation? My mother, who had previously read the book eagerly, purchased it for me.

Thinking back on the discussions we had after reading the book, the most important theme that recurred was “education” and the importance of it, and its value. Dr. Carson’s mother was a stickler when it pertained to education. We discussed how the lessons and values Mrs. Carson taught her two sons could be applied to or lives.

     Gifted Hands changed my mindset on aspiring to put forth great effort while pursing my education. It also taught me the importance of hard work, sacrifice and dedication when applying myself to my education.

Gifted Hands: The Ben Carson story can be purchased here: http://www.barnesandnoble.com/w/gifted-hands-ben-carson/1100055547

By pierjacobsen

Intern Queen Reins Over TU

I attended the Intern Queen Reins over TU forum with guest speaker Lauren Bergerthe intern queen”, On December 5, 2011. What an awesome and extremely motivating event it was; hosted by the Towson University PR Group! Ms. Berger, a graduate of the University of Central Florida with a bachelor’s degree in Organizational Business Communication, is “the” internship guru.

Walking up to the event, it was very inviting to have people greeting me to see if I and other bystanders were attending the illustrious event. Also to motivate me and others to attending they were announcing and giving out tickets to a special raffle that would happen immediately following Lauren’s motivational yet very informative speech.

This event was an informative forum with a speaker giving insight on obtaining internships, and the importance of experiencing them. The Intern Queen Reins Over TU event was located on the campus of Towson University in the Center for The Arts Main Stage Theater. Lauren main goal was to give tips on gaining your “dream” internship.  

A good trendy public relations strategy used to promote this event, by the TU PR group was the use of social networking site Twitter and Facebook. There were flyers posted as profile pictures for each TU PR Group officers and members on Facebook and there was also an event created that people could join and respond to. Also, on twitter there were posts about the event and specifically people were tweeting “#iqreinsovertu”, which became a trendy topic.   

From my perspective, the public relations strategies used to promote this event were effective and concise. The information and tactics was straight to the point and the flyers were eye-catching.

I’m already to search for my next internships! Are you?


By pierjacobsen